Scott and Linsey Jensen both have bachelor's degrees in Physics. Scott went on to get his PhD from Purdue University while Linsey got her Master's Degree in Science Education. As the parents of four young children, they believe that schools focus too much on the end result of knowledge and not enough on the process of learning through play and discovery. All of their products focus on fun, discovery, and relationships first, which when designed right lead to more in depth understanding and knowledge that sticks.